This report gives an overview of economic impact and a regulatory assessment of our music scene. It concludes with recommendations to build inclusively create jobs and drive sustainable tourism across all communities and demographics in the Greater Madison Area.

Over the past year, four workgroups have been discussing the areas of Economic Impact, Artist Relations and Equity, Business Connections and Partnerships, and Tourism, to develop implementation plans based on Sound Diplomacy’s recommendations. Workgroup members represent diverse stakeholders across Dane County with expertise and/or experience in each of these focus areas.